Promoted Listings Standard helps your items stand out among billions of listings on eBay and be seen by millions of active buyers when they’re browsing and searching for what you are selling, helping to increase the likelihood of a sale. The best part? You only pay when your item sells.
Do you want to be more visible, find new customers and sell even more?
Boost visibility of your items with Promoted Listings Standard. The tool is available to Above Standard and Top Rated sellers with recent sales activity and has already proven its effectiveness.
Your items are more likely to sell when more people see them. Promoted Listings Standard puts your items in front of more buyers, boosting visibility by up to 36%.*
You’re not charged until a buyer clicks on your promoted listing and purchases the promoted item within 30 days.
Our guidance tools help take the guesswork out and suggest which items to promote and at what cost.
Access detailed campaign metrics and sales reports to monitor performance and fine tune your campaigns.
Promoted Listings Standard helped an Electronics seller increase sales of their high quality refurbished items by 179%.**
Reebok doubles its sales with Promoted Listings Standard while only paying 6% in fees.***
A Home & Garden seller increased sales of their garden tools, outdoor grills, and pool accessories with Promoted Listings Standard.**
* Results may vary. Average based on a comparison of item-page views before and activating promoted listings in 2018.
** Results may vary. These results were based on data from 2016.
*** Results may vary. These results were based on data from 2018.
Best for sellers who prefer a guided experience with recommendations:
Best for consistent inventory with low turnover rates:
The “Sell It Faster” option in Seller Hub allows you to quickly promote one or more items. Simply check the box, choose your ad rate, and add your listings to an existing campaign or start a new one!
You can also promote listings when you “sell similar” or relist items that you previously promoted. Your previous Promoted Listings Standard settings will automatically apply.
Best for dynamic inventory with high turnover rates:
Note: Current and future listings will be automatically promoted according to the rule you set.
Yes. You can promote any eligible listings that has a Promotions Manager offer or a Best Offer on it.
If you use Promotions Manager to offer a markdown sale event, the markdown sale event price change will appear in your promoted listing. If you offer Best Offer, your promoted listing will show the Best Offer label (see example listing below).
Note: Ad fees are based on the final sale price, including if you accept a Best Offer as the final value price.
We have handpicked listings that may benefit most from Promoted Listings Standard. We recommend promoting these first by taking advantage of the items that have a “Recommended” tag next to them in the campaign manager when selecting listings to promote.
Tailored to each of your items, suggested ad rates are designed to help you stay competitive while finding an optimal balance between performance and cost. Suggested ad rates are calculated based on a variety of factors that may include item attributes, seasonality, past performance, and current competition for each of your listings.
Review performance metrics, such as impressions, clicks, ad fees, etc., in near real time. Or track listing-level performance data from your campaign dashboard. You can also download the data to an Excel file for further analysis.
Tip: Click on “Download report” in the campaign manager next to the campaign you wish to analyse and divide “Promoted Listings Standard Sold” with “Quantity Sold” to measure the impact of Promoted Listings Standard on your overall sales figures.
Impressions
The number of times your promoted listings have appeared on any eBay site.
Clicks
The number of visits to a listing page from a promoted listing.
Sold
The number of promoted items purchased within 30 days of a click on your promoted listings.
Ad fees
The total amount of fees incurred by items sold within 30 days of a click on your promoted listings.
Sales
The amount of sales generated by promoted items sold within 30 days of a click on your promoted listings.
CTR
Click-through rate. Clicks divided by Impressions. The CTR is the percentage of times buyers saw your ad and clicked on it.
Sales conversion rate
Sold divided by Clicks. The sales conversion rate is the percentage of promoted listings that are purchased after the buyer has clicked on them.
Average sold ad rate
Ad fees divided by Sales. This number represents the average ad rate for items sold within 30 days of a click on your promoted listings.
Trending values: See how your listing’s performance is doing over time.
Review your sales reports to see detailed item-level report for your daily sales tracking needs.
Metrics include:
Review your sales reports to see detailed item-level report for your daily sales tracking needs.
Metrics include:
You also have the ability to download data on to a .csv file to help you further analyze your campaigns. Additional performance metrics can be easily computed from the available data, such as:
You also have the ability to download data on to a .csv file to help you further analyze your campaigns. Additional performance metrics can be easily computed from the available data, such as:
Not sure how to set ad rates for your Promoted Listings Standard campaigns?
Consider our suggested ad rate guidance. Tailored to each of your items, suggested ad rates are designed to help you stay competitive while finding an optimal balance between performance and cost.
Suggested ad rates are calculated based on a variety of factors that may include item attributes, seasonality, past performance, and current competition for each of your listings.
In this quick-start guide, you’ll find tips and strategies to help make Promoted Listings Standard your competitive advantage.
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Promoted Listings Advanced campaigns give you the high visibility you want and the control you need. Drive traffic to your listings with preferred access to the top slot of search using keyword and budget controls. Advanced campaigns are based on a cost-per-click model, which means that you pay per click on your ads.
Promoted Listings Standard puts your merchandise in front of more buyers when they’re actively searching and shopping on the eBay network, increasing item visibility and helping to improve the likelihood of a sale.
Promoted Listings Standard is currently available to Above Standard and Top Rated eBay sellers with recent sales activity. Sellers can promote fixed price listings for most categories except Vehicles, Real Estate, Everything Else, and some Travel categories. Auction and Auction Buy It Now listings are not eligible at this time. When you create a Promoted Listings Standard campaign, only listings that are eligible for the service will appear in your selection view.
Yes. A third party can promote your listing at the same time you are promoting it. This can help increase the likelihood that it will appear prominently. For example, a major shoe brand may choose to promote eBay listings featuring its shoe products.
Note: Your ad rate will be based on your own campaign settings, and third-party promoters will be charged separately.
No. An individual listing will only appear once in the same set of search results. If your listing is promoted, it will either appear as a promoted listing or an organic listing.
Ad blockers generally are intended to block intrusive ads (like pop-ups) that disrupt the user experience. We have designed our Promoted Listings Standard ads to align natively with our site experience, and most ad blockers do not block that sort of non-intrusive content. However, there are a host of ad blockers on the market, and each maintains its own user settings and policies distinguishing between intrusive ads and acceptable native content. Currently, our data suggests that promoted listings are being blocked for less than 2% of traffic. Like other marketplaces and social networks, we are constantly evaluating our user experience and our advertising programs, including the impact of ad blocker software on the content we make available.
The eBay network is a group of sites where your promoted listings could be featured, including eBay and partner sites across the internet.
Your promoted listings may appear in sponsored placements externally, including search engines, to help drive traffic to your listings when buyers are actively searching and shopping across the internet.
There are multiple ways in which you can promote your items:
Note: There is no limit to the number of items a seller can promote or campaigns a seller can set up. Campaigns can have up to 50,000 listings in one campaign.
Promoted Listings Standard does not show listings that are not active—whether sold, expired, or ended. If an item was previously promoted and has sold, expired or ended and you ‘Sell Similar’ or relist that item, it will be automatically promoted and inherit its previous Promoted Listings Standard settings.
Note: Multi-quantity Good ‘Til Cancelled listings remain promoted until removed from their campaigns.
Editing a campaign
You can edit the campaign name and end date on the dashboard by moving your cursor over the field and typing in the revised name and date.
To edit listings and or ad rate:
If you used the Simple listing selection option to create your Promoted Listings Standard campaign:
If you used the Bulk listing selection option to create your Promoted Listings Standard campaign:
Note: Editing listings will still be via .csv upload. Large files may take up to an hour for the changes to be reflected.
If you used the Automated option to create an automated campaign:
Recommended listings are those with the highest potential to benefit from being promoted, due to the marketplace trends like buyer demand and the competition in the item’s category. eBay recommends to promote those listings first, although you can still promote any of your eligible listings for greater visibility.
The eBay Marketplace is a dynamic environment. A number of factors can cause a sudden increase or decrease in your Promoted Listings Standard visibility, clicks, or sales. They include:
If you observe any unusual activity, please contact eBay customer service through “Help & Contact” or via the “Give us feedback” option in the campaign manager.
Create a rule for your inventory using filters, choose your ad rate strategy, and launch your campaign.
After launch, we’ll regularly assess your new, revised, or newly eligible listings to see if any should be added or removed from your campaign according to the rules you set. If there are, we will add or remove them automatically on a daily basis. If you choose to automate your ad rates, we’ll automatically adjust each listing at their daily suggested ad rate.
Note: Listings that are already promoted are not considered eligible.
Your campaign dashboard lets you see detailed listing-level reporting and make edits quickly within context of your performance.
Campaign dashboards are currently available for all Standard campaigns created using simple or bulk listing selection. Automated campaigns don’t have a campaign dashboard at this time.
To get there, go to your advertising dashboard and click on the campaign name from your campaign grid.
If you choose to automate your ad rates, we’ll automatically adjust each listing to their daily suggested ad rate after you launch your campaign. Suggested ad rates may change as your performance, competition, and the marketplace changes. We check for updates daily.
Note: Automated suggested ad rates are currently only available within automated campaigns.
No. Automated campaigns will only promote eligible listings that meet the criteria you set. Listings that are already promoted are not considered eligible.
If you use the price filter to select your listings, we will use the lowest price of your variations to determine if it should be included.
Example: You have a listing with three different prices for three different colors ($8, $10, $12). You set your price range filter as $10 – $100. This listing would not be included because the lowest price for the listing ($8) does not meet your price range criteria ($10 – $100).
Use the filters provided to choose which eligible listings you want to promote. Review which listings your rule currently applies to by clicking the “View details” button in the summary box.
There are four selections from the Condition filter in automated campaigns: New, Certified Refurbished, Seller Refurbished, and Used. See the below groupings to see the item conditions that are included within these four consolidated selections.
“New” grouping:
“Certified Refurbished” grouping:
“Seller Refurbished” grouping:
“Used” grouping:
No. The Promoted Listings Standard ad fee is charged only when a buyer clicks on your promoted listing and purchases that same item within 30 days of that click.
If your promoted listing ranks higher, your organic listing will not show in the same set of search results. Conversely, if your organic listing ranks higher, your promoted listing will not show in the same set of search results.
Your Promoted Listings Standard campaign performance may impact your overall listing rank over time.
Both your ad fees and ad fee credits for unpaid items, returns, or cancelled transactions appear in your Payments tab.
Promoted Listings Standard fees appear in the expenses section of your Payments tab, netted directly from your total funds. The itemized details (such as Item title, sold to, sale price, ad rate, and ad fee) will appear in the expenses section of your Payments tab.
Promoted Listings Standard credits for returned items, unpaid items, and canceled transactions are reflected in the expenses section of your Payments tab, along with the itemized details (such as date, title, itemID, fee type, and amount).
We measure the 30-day sales attribution window from the click closest to the sale and charge based on the ad rate in effect at the time of that last click.
Example 1: A buyer clicks your item before you revise the ad rate and purchases it after your revision.
When a buyer clicks on your promoted listing before you revise the ad rate but purchases the item after you revise the ad rate, you will be charged the ad rate before you revised it.
Example 2: A buyer clicks and purchases your item after you revise the ad rate.
When a buyer clicks on your promoted listing after you revise your ad rate and purchases the item, you will be charged the ad rate after you revised it.
Note: Both examples assume the purchase occurred during the 30-day attribution window. The ad rate doesn’t apply after expiration of that window.
To get the most out of Promoted Listings Standard, ensure that you:
We recommend following eBay’s listing best practices to help ensure your promoted listings are high quality and attractive to buyers:
Review your advertising dashboard frequently to keep track of your sales and campaign performance. The Dashboard includes metrics such as:
Use the advanced insights on your advertising dashboard to gain a deeper understanding of your performance. Advanced insights includes features such as:
Your advertising dashboard also provides detailed item level data for your daily sales tracking needs. Click on Sales Reports to see information such as:
You also have the ability to download data on to a .csv file to further analyze your campaigns. Additional performance metrics can be easily computed from the available data, such as:
Learn how regional sellers are evaluated.