eBay’s search engine uses so-called structured data. These include Item Category, Item Description, Item Specifics and Item Identifiers. That’s why detailed and accurate item information helps buyers find the item and increases the ranking of your listing in search results.

• Item category. To help buyers find what they’re looking for, eBay organizes items into different categories. Therefore, it is important that you use the eBay catalogue to list the item in the most relevant category. Listing your item in unrelated categories violates eBay policy
• Item Description. It helps buyers quickly decide whether to buy an item. However, it needs to be filled in correctly, otherwise your listing may not be published. Provide a complete and accurate Item Description, including its condition, and specify any defects or damages.
• Product Identifier. It’s a name for universal codes that are stamped on every product. Having it makes it easier for shoppers to find and buy your items, both on eBay and through external search engines.
• Item specifics. These are descriptive keywords that tell a buyer about your item (brand, size, length, width, height, type, color or style and many more). You can add Item Specifics using the listing form. Item Specifics vary depending on what you’re selling (e.g., Item Specifics in the Fashion category differ from Item Specifics in the Books category).

Want to learn even more? Check our article about the basics of SEO on eBay!