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The goal of eBay Best Match is to increase sales and reduce bad buyer experiences because we believe that happy buyers are more likely to be repeat buyers.
Basically, it’s eBay being a matchmaker between a buyer and the items they are most likely to buy.
When buyers search on eBay, the default order of results is called Best Match.
Best Match is designed to show the most relevant and the best value items first based on the things users find most important when they are deciding what to buy.
Simply put, the higher the ranking of your listing in Best Match, the more visibility you enjoy and the more likely you are to close the sale.
So, you need to understand how Best Match works to optimise your listing in order to push your ranking up to increase the possibility of making a sale..
Our Best Match algorithm – the formula eBay uses to sort listings – considers a number of different factors. These include:
The price of the item
How popular the item is
How complete the listing is
Your track record as a seller.
How closely the listing matches the buyer’s search terms
The quality of your listing – description, photos and so on
The listing terms of service, such as your return policy and handling time
Our Best Match algorithm – the formula eBay uses to sort listings – considers a number of different factors.
These include:
The price of the item
How popular the item is
How complete the listing is
Your track record as a seller.
How closely the listing matches the buyer’s search terms
The quality of your listing – description, photos and so on
The listing terms of service, such as your return policy and handling time
Here we will show you how following our Best Selling Practices would help you improve your relevance and listing quality as well maintain your Seller Performance Standards – all the important criteria to be a successful eBay seller.
Sellers who follow eBay’s Best Listing and Selling Practices will see their items appear higher in the search results. Start by offering competitive prices, reasonable shipping, and great customer service.
The eBay search engine will always surface listings that closely match a buyer’s search term. Writing well-researched listing titles, filling in your item specifics, product identifiers and selecting the correct category helps eBay identify what you’re selling and match it to the relevant search results.
Boost your listing visibility by employing the following techniques:
1. Write clear and concise titles include important details like brand, model, color, size, etc and state exactly what your item is.
2. Use common keywords that buyers search for Imagine you are searching for your own product. Test the keywords yourself to find the ones that would drive the most traffic.
3. Keep your titles between 65 to 80 characters only
4. Use correct spelling
Tip: Use Google keyword planner to find relevant search terms in your targeted market
Use all capital letters
Use special characters like punctuation marks or asterisks
Include multiple synonyms (like purse, handbag and bag)
Use words that don’t describe your item (eg. wow or l@@k)
Use words that are false or misleading
Boost your listing visibility by employing the following techniques:
1. Write clear and concise titles include important details like brand, model, color, size, etc and state exactly what your item is.
2. Use common keywords that buyers search for Imagine you are searching for your own product. Test the keywords yourself to find the ones that would drive the most traffic.
3. Keep your titles between 65 to 80 characters only
4. Use correct spelling
Tip: Use Google keyword planner to find relevant search terms in your targeted market
Use all capital letters
Use special characters like punctuation marks or asterisks
Include multiple synonyms (like purse, handbag and bag)
Use words that don’t describe your item (eg. wow or l@@k)
Use words that are false or misleading
1. Your item specifics should be as clear, detailed and accurate as possible.
2. Always use the official brand and product name
3. Include as many relevant specifics as possible
4. Avoid weird and gimmicky spelling or textspeak
5. If the mandatory item specific does not match with your product, key in “Does not apply” for better search match.
6. DON’T leave the column empty or key in wrong information.
1. Your item specifics should be as clear, detailed and accurate as possible.
2. Always use the official brand and product name
3. Include as many relevant specifics as possible
4. Avoid weird and gimmicky spelling or textspeak
5. If the mandatory item specific does not match with your product, key in “Does not apply” for better search match.
6. DON’T leave the column empty or key in wrong information.
1. Complete the Product Identifier fields. They help buyers find items quicker.
2. Product Identifiers are the unique codes that are used to identify specific products such as:
1. Complete the Product Identifier fields. They help buyers find items quicker.
2. Product Identifiers are the unique codes that are used to identify specific products such as:
1. Select the correct and most relevant Category for your listing
2. Select the most appropriate option from the provided list.
1. Select the correct and most relevant Category for your listing
2. Select the most appropriate option from the provided list.
Finally, edit and fill in your specifics correctly so eBay can lead potential buyers to you through the Best Match Search.
