Promoted Listings Express lets you boost visibility for your auction-style listings with just a few clicks. Pay one flat fee upfront and your listing could appear in sponsored ads on similar listings’ pages.
Promoted Listings Express is available to all sellers whose seller level is Above Standard or Top Rated with enough account activity.
Auctions that used Promoted Listings Express got an average of 52% more views when promoted.*
*Estimated based on data surveyed from United States market December 2021 – January 2022.
Get your listing in the right place, at the right time. With Promoted Listings Express, your ads can appear on similar listings’ pages so they can be seen by more buyers.
More visibility means more views, which increases your chances of a sale.
With simple tiered pricing, you don’t have to worry about how to price your ad.
There are a few eligibility requirements to use Promoted Listings Express.
You can promote your auction-style listings when creating or editing a listing, from the Promote it banner, or from the item menu. If your item is eligible, you’ll see an option to use Promoted Listings Express in the following places:
Depending on eligibility, you’ll see an option to promote your listing while creating a new listing or right after listing an item. You may also see an option to promote your listing when editing an item.
On the My eBay Active page, when you click on the menu next to your item, eligible listings will have an option to “Promote listing”.
Tip: You can monitor your listing’s performance from the eBay app by selecting “View ad report” from the item menu of a listing promoted with Promoted Listings Express.
There are multiple ways in which you can promote your items:
Note: There is no limit to the number of items a seller can promote or campaigns a seller can set up. Campaigns can have up to 50,000 listings in one campaign.
Promoted Listings Standard does not show listings that are not active—whether sold, expired, or ended. If an item was previously promoted and has sold, expired or ended and you ‘Sell Similar’ or relist that item, it will be automatically promoted and inherit its previous Promoted Listings Standard settings.
Note: Multi-quantity Good ‘Til Cancelled listings remain promoted until removed from their campaigns.
Editing a campaign
You can edit the campaign name and end date on the dashboard by moving your cursor over the field and typing in the revised name and date.
To edit listings and or ad rate:
If you used the Simple listing selection option to create your Promoted Listings Standard campaign:
If you used the Bulk listing selection option to create your Promoted Listings Standard campaign:
Note: Editing listings will still be via .csv upload. Large files may take up to an hour for the changes to be reflected.
If you used the Automated option to create an automated campaign:
Recommended listings are those with the highest potential to benefit from being promoted, due to the marketplace trends like buyer demand and the competition in the item’s category. eBay recommends to promote those listings first, although you can still promote any of your eligible listings for greater visibility.
The eBay Marketplace is a dynamic environment. A number of factors can cause a sudden increase or decrease in your Promoted Listings Standard visibility, clicks, or sales. They include: