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Analysis of key performance indicators and constant improvements are two aspects of your successful business strategy. Regular monitoring of efficiency allows you to detect the most productive promotion strategies and reject ones that are less so in order to reduce your costs.
In Seller Hub, your results and tools for managing efficiency are organised in 4 tabs:
Marketing
Performance
Research
Reports
Full range of tools for active promotion
In this section you can choose an eBay Store subscription and create the unique item showcase for your trademark.
If you are not yet subscribed to eBay Store click Branding > Store.
On this page you can review all eBay Store subscription types and get the most suitable one for you.
After getting subscribed:
In this section you can choose an eBay Store subscription and create the unique item showcase for your trademark.
If you are not yet subscribed to eBay Store click Branding > Store.
On this page you can review all eBay Store subscription types and get the most suitable one for you.
After getting subscribed:
Many features and tools are available for sellers with eBay Store to help you easily sell like a pro: encourage buyers to buy more of your items and increase your average order value.
Targeted marketing with Buyer groups
Buyer groups let Store sellers* send coded coupons in bulk to specific groups of buyers. (*Available on ebay.com, ebay.co.uk, ebay.au, ebay.de, ebay.it, ebay.fr, ebay.es)
You can create buyer groups to send coupons to buyers who meet certain parameters — for example, buyers who bought from you in the past month, the past year, from a specific category, or from all of your categories. Buyers will receive these coded coupons via email and in-app push notifications for iOS/Android.
Buyer groups give you more control over who receives your coded coupons. You can use them to:
You can create a specific buyer groups by:
Many features and tools are available for sellers with eBay Store to help you easily sell like a pro: encourage buyers to buy more of your items and increase your average order value.
Targeted marketing with Buyer groups
Buyer groups let Store sellers* send coded coupons in bulk to specific groups of buyers. (*Available on ebay.com, ebay.co.uk, ebay.au, ebay.de, ebay.it, ebay.fr, ebay.es)
You can create buyer groups to send coupons to buyers who meet certain parameters — for example, buyers who bought from you in the past month, the past year, from a specific category, or from all of your categories. Buyers will receive these coded coupons via email and in-app push notifications for iOS/Android.
Buyer groups give you more control over who receives your coded coupons. You can use them to:
You can create a specific buyer groups by:
In this section, both sellers with an eBay store and sellers without an eBay store who are assigned Above Standard level or Top Rated Seller level get access to Promoted Listings Standard and Promoted Listings Advanced.
With these tools you can:
Promoted Listings can be customised with a new feature: Automated Campaigns. It will help you to manage your campaigns in different sections of your inventory based on the given criteria and will save your time.
This feature will automatically add or remove listings from campaigns, and adjust ad rates according to the rules you set.
Start by setting rules to manage how you want your campaigns to run:
In the Seller Hub, select the Marketing tab and click on Advertising Dashboard from the dropdown menu. Click Create Campaign at the top right of the page, then select the Creating Rules option on the right.
Set up the rules of your campaign:
This makes it easier to optimise your time when managing your Standard campaigns.
If your advertising strategy is to promote all eligible listings, leave the filters blank, choose your ad rate strategy, and launch your campaign. Now all your listings will be automatically promoted as they are created.
If your ad rate strategy is to set a single ad rate, consider using that number as your ad rate cap under the Automate suggested ad rates option. This way, you’ll never go above that number, but you can capitalize on the suggested ad rates that are below it.
Promoted Listings Advanced campaigns give you the high visibility you want and the control you need. Drive traffic to your listings with preferred access to the top slot of search using keyword and budget controls. Advanced campaigns are based on a cost-per-click model, which means that you pay per click on your ads.
In this section, both sellers with an eBay store and sellers without an eBay store who are assigned Above Standard level or Top Rated Seller level get access to Promoted Listings Standard and Promoted Listings Advanced.
With these tools you can:
Promoted Listings can be customised with a new feature: Automated Campaigns. It will help you to manage your campaigns in different sections of your inventory based on the given criteria and will save your time.
This feature will automatically add or remove listings from campaigns, and adjust ad rates according to the rules you set.
Start by setting rules to manage how you want your campaigns to run:
In the Seller Hub, select the Marketing tab and click on Advertising Dashboard from the dropdown menu. Click Create Campaign at the top right of the page, then select the Creating Rules option on the right.
Set up the rules of your campaign:
This makes it easier to optimise your time when managing your Standard campaigns.
Promoted Listings can be customised with a new feature: Automated Campaigns. It will help you to manage your campaigns in different sections of your inventory based on the given criteria and will save your time.
This feature will automatically add or remove listings from campaigns, and adjust ad rates according to the rules you set.
If your advertising strategy is to promote all eligible listings, leave the filters blank, choose your ad rate strategy, and launch your campaign. Now all your listings will be automatically promoted as they are created.
If your ad rate strategy is to set a single ad rate, consider using that number as your ad rate cap under the Automate suggested ad rates option. This way, you’ll never go above that number, but you can capitalize on the suggested ad rates that are below it.
Promoted Listings Advanced campaigns give you the high visibility you want and the control you need. Drive traffic to your listings with preferred access to the top slot of search using keyword and budget controls. Advanced campaigns are based on a cost-per-click model, which means that you pay per click on your ads.
Visualise your efficiency
In the Performance tab, you can find the reports to help you analyze your sales in detail.
In the Performance tab, you can find the reports to help you analyze your sales in detail.
The updated tool Traffic Report enables you to see the number of Search and Non-search Impressions, and the percentage of your listings that have been viewed representing the Top 20 search spot impressions. You can evaluate percentage dynamics of impressions and download a detailed report.
This downloadable report provides detailed listing-level and category-level recommendations for optimising your listings. You can use it to help boost listing views and sales, and see how you rank against your eBay competitors. Improving listing quality is one key way to improve your ranking and search impressions. Fully optimised listings generally benefit from greater visibility and can help increase sales.
It will also flag if and why your listings were rejected from Google Shopping ads. eBay makes our recommendations by comparing your listings in quality and content to other listings in this category that perform well throughout the sales funnel. It currently only covers buy-it-now items and single SKU listings.
The Listing Quality Report is a downloadable Excel document that provides you with analysis — at listing and category levels — of your 10 categories with the most live listings.
It provides specific actions you can take to optimise your listings and categories with the aim of boosting your views, impressions, and sales. It has been designed with input from the seller community.
Example category recommendations for Women’s Shoes > Heels:
Sales by eBay category
On the Performance tab, you will find the Sales by eBay category module. Sellers on all international eBay sites can use it to get the following data:
In the interface of the Seller Hub, you can view sales for up to 20 eBay categories, and in the CSV version of the report you can access up to 80 eBay categories.
The Sales by eBay category module is meant to replace the legacy tool Sales Report Plus. The most upvoted features of the latter were moved to the Performance tab of the Seller Hub to enable a smooth seller migration to new tools and deprecation of Sales Report Plus.
Your Sales report has more detailed information about buyers (compared to the selected prior time period):
You can see the absolute numbers and data compared to the selected prior time period.
Search by item title / item number is another feature of Sales Report Plus that has been moved to the Seller Hub and is now available on all eBay sites. The search field is located on the Performance tab > Sales, in the Listings insights module.
Search by item title allows sellers to quickly retrieve sales performance at an individual listings level visually. It is more convenient than accessing the same information within the Listing sales report.
In the module, it is also possible to filter the sales data by Sold via Promoted listings, Sold via Best offer, and Sold via Seller initiated offer. These filters clearly demonstrate the effectiveness of the instruments that are used to drive sales.
Sales by eBay category
On the Performance tab, you will find the Sales by eBay category module. Sellers on all international eBay sites can use it to get the following data:
In the interface of the Seller Hub, you can view sales for up to 20 eBay categories, and in the CSV version of the report you can access up to 80 eBay categories.
The Sales by eBay category module is meant to replace the legacy tool Sales Report Plus. The most upvoted features of the latter were moved to the Performance tab of the Seller Hub to enable a smooth seller migration to new tools and deprecation of Sales Report Plus.
Your Sales report has more detailed information about buyers (compared to the selected prior time period):
You can see the absolute numbers and data compared to the selected prior time period.
Search by item title / item number is another feature of Sales Report Plus that has been moved to the Seller Hub and is now available on all eBay sites. The search field is located on the Performance tab > Sales, in the Listings insights module.
Search by item title allows sellers to quickly retrieve sales performance at an individual listings level visually. It is more convenient than accessing the same information within the Listing sales report.
In the module, it is also possible to filter the sales data by Sold via Promoted listings, Sold via Best offer, and Sold via Seller initiated offer. These filters clearly demonstrate the effectiveness of the instruments that are used to drive sales.
Comprehensive market data
Explore the market with Terapeak service and the eBay system insights. Go to the Research tab to get more:
Explore the market with Terapeak service and the eBay system insights. Go to the Research tab to get more:
Using a range of data, including item specifics, this tool enables you to identify the top categories to sell in and the products that sell well in those categories for you to source inventory for your business. Terapeak Sourcing Insights is free for eBay Store subscribers starting from the Basic package and higher.
Using a range of data, including item specifics, this tool enables you to identify the top categories to sell in and the products that sell well in those categories for you to source inventory for your business. Terapeak Sourcing Insights is free for eBay Store subscribers starting from the Basic package and higher.
When using Terapeak Product Research, the new user interface suggests categories to search keywords in. Filtering by item specifics makes the search more relevant.
This Terapeak tool is free for all users.
Use all the features and opportunities of the Seller Hub to stay in control of your expanding business.
When using Terapeak Product Research, the new user interface suggests categories to search keywords in. Filtering by item specifics makes the search more relevant.
This Terapeak tool is free for all users.
Use all the features and opportunities of the Seller Hub to stay in control of your expanding business.
Bulk download
Prior to this launch, Promoted Listing Advanced sellers had to download each type of report for each campaign individually: Keyword, Search Query, and Listing reports. Now using Reports seller can:
